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California Introduces Do-Not-Track Bill, May Set U.S. Standard

Monday, April 4, 2011


The legislation would require businesses to “provide a consumer in California with a method to opt out” of the “collection, use and storage” of consumer information, the bill states. It also gives the California Attorney General and the California Office of Privacy Protection the authority to “develop and enforce do-not-track regulations,” according to a press release issued today by Consumer Watchdog, a nonprofit advocacy group.

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