Inside Google

Mo Content, Mo Problems: Google’s Frommer’s Acquisition Could Lead To Additional Antitrust Scrutiny

With its recent purchase of Zagat and today’s announcement that it is acquiring travel guide company Frommer’s, there can be little doubt that Google is getting deeper into the content business. This move makes a lot of sense for Google, which is trying to add more content to its local reviews business and Knowledge Graph, but it could also put the company under additional scrutiny from antitrust investigators in the U.S. and elsewhere. Already, the consumer advocacy organization Consumer Watchdog is calling upon government regulators to block the acquisition.

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