Consumer Watchdog’s John Simpson points out that personalized advertisements targeted directly to a specific user, based on user-collected information, can be “a substantial amount” more lucrative than just an anonymous ad. And with all the information Google can collect about your interests from your searches, your Google Docs, and your favorite YouTube videos, they can figure out pretty specifically what ads they should show you. “They are positioning this as streamlining privacy,” Simpson says. “But that’s just PR. It’s all about better targeting for advertisers.”
Continue reading...1. February 2012
SANTA MONICA, CA – Consumer Watchdog today called for a Congressional briefing about Google’s new privacy and data policies to be open to the public and said a closed door-session with the lawmakers demonstrated Google executive’s “hypocrisy.”
Continue reading...1. February 2012
“It’s hard to predict exactly what sort of gaffe they’ll do next, but it would not surprise me if there is yet another one,” said John Simpson, director of Consumer Watchdog’s Privacy Project, noting some concerns over Facebook’s recent expansion of its Timeline feature, which makes it easier to visualize, share, and view users’ profile history.
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1. February 2012