Archive | Tag: Google Chrome

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Consumer Watchdog’s John Simpson points out that personalized advertisements targeted directly to a specific user, based on user-collected information, can be “a substantial amount” more lucrative than just an anonymous ad. And with all the information Google can collect about your interests from your searches, your Google Docs, and your favorite YouTube videos, they can figure out pretty specifically what ads they should show you. “They are positioning this as streamlining privacy,” Simpson says. “But that’s just PR. It’s all about better targeting for advertisers.”

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The concerns set forth by Microsoft, Consumer Watchdog, and other observers go beyond whether Google gives unfair prominence in search rankings to paid advertisers. Critiques range from “A company such a Google could abuse its search dominance” to “Google is already abusing its search dominance” to push its other revenue-generating services — such as maps, video, and shopping searches — at the expense of competitors.

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Google could announce this week that it will move SSL encryption implemented in Gmail to other services such as search. During the company’s annual shareholders meeting a question on this from John Simpson, an investor who works for Consumer Watchdog, prompted a curt “Do you get the drift of the answer?” from Google chief executive officer Eric Schmidt after Google vice president of search Marissa Mayer replied “stay tuned.” Encryption has moved to the forefront after Google’s admission last week it had collected small pieces of private information people sent through unencrypted wireless networks.

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Perhaps the toughest shareholder question came from consumer advocate John Simpson, who asked Schmidt whether Google had agreed to a reported $700 million “kill fee” if Google’s $750 million acquisition of the mobile advertising company AdMob is rejected by government antitrust regulators. Schmidt neither confirmed or denied that number, but predicted the deal would be approved by the Federal Trade Commission, which is expected to rule in coming days.

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Google Inc. will announce a feature tomorrow that will give users more
control over their online privacy, according to a consumer advocate who
discussed the matter with the company. John Simpson of Consumer Watchdog hasn’t reviewed Google Dashboard yet,
because he refused to sign a nondisclosure agreement. But attorneys for
the Mountain View search giant informed him the new feature would be
unveiled on Thursday, he told The Chronicle.

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